Projects
Work with a start and an end: migrations, redesigns, web development, analytics implementation, international expansion or a programmatic SEO build.
Engagement models
Ways to work together , matched to where you are
Not every company needs the same thing. Some want a diagnosis their team can act on; others, a partner to look after the whole organic channel; others, specialist support at a critical moment such as a migration. These are the formats we work with.
Models
Five formats, one standard
Fixed project
One-off audit
A complete diagnosis of your visibility on Google and in AI assistants: technical, content, authority, local and measurement. It ends with a prioritised report and a roadmap you can carry out with whomever you choose.
Learn more OngoingMonthly retainer
We look after your SEO and AI search visibility on an ongoing basis: strategy, technical implementation, content, authority, monthly reporting and a quarterly review.
Learn moreDefined scope
By the day or hourConsulting and training
Advice for in-house marketing, product or development teams and practical, tailored training, in blocks of hours or days.
Learn more OngoingPaid search management
Strategy, set-up and management of Google Ads campaigns, coordinated with SEO so you don't pay for what you already capture organically.
Learn moreTailored
Combinations
The usual path is to start with an audit and continue with a retainer, or to pair a migration with follow-up support. We design it around your situation.
Comparison
Which model suits you?
| Model | Scope | Indicative duration | Ideal for | Deliverables |
|---|---|---|---|---|
| One-off audit | Technical, content, authority, local, analytics and AI search | A few weeks, depending on site size | Companies with an in-house team, or wanting a diagnosis before deciding | Prioritised report, roadmap, presentation session |
| Monthly retainer | Ongoing strategy and execution of the organic channel | An ongoing relationship; SEO needs months to take hold | Companies that want to delegate the channel and grow steadily | Implementation, content, authority, monthly report, quarterly review |
| Project | A specific goal with a start and an end | Project-dependent, with a milestone schedule | Migrations, redesigns, new sites, analytics, expansion into new markets | Deliverables per milestone, documentation, final validation |
| Consulting and training | Tailored advice or sessions | A bank of hours or days | In-house teams who execute and want expert judgement | Sessions, materials, reviews and written recommendations |
| Paid search | Google Ads campaigns and conversion tracking | An ongoing relationship | Businesses needing demand from day one or a complement to SEO | Set-up, optimisation, monthly report shared with SEO |
How to choose
Three questions to decide where to start
Do you have a team to execute? If you have in-house developers and writers, an audit or a consulting bank will give you judgement and priorities. If not, a retainer stops recommendations gathering dust in a drawer.
Is there a critical event on the horizon? A change of domain, CMS or design is the riskiest moment for organic traffic. If that's you, start with a migration project and leave the rest for later.
Do you need results immediately? SEO takes months to build. If you need demand now, combine paid search with SEO and shift budget as the organic channel grows. We explain this in SEO or Google Ads?.
Proposals
How a proposal works
- 01
Initial conversation
A video call to understand your business, goals, timelines and starting point.
- 02
Preliminary review
With read-only access, we review your situation so the proposal rests on data rather than assumptions.
- 03
Written proposal
Scope, deliverables, timeline, responsibilities, tracking metrics and fixed fees. No small print.
- 04
Adjust and sign
We answer questions, adjust what's needed and formalise the agreement in writing before we start.
General terms
Every engagement is formalised with a written proposal or contract. These are the principles we apply in general; the specific terms of each case are those set out in your document.
- Fixed fees. We work on fixed fees per project or per month, depending on the model. We don't charge based on rankings or metrics we don't control.
- Defined scope. The proposal states what's included and what isn't. If a new need arises, we quote for it separately before starting work on it.
- Duration and notice. For ongoing services, any minimum term and the notice period for ending the engagement are agreed in the contract. We aim for reasonable terms that allow results to show, not for lock-in.
- Media spend. In paid search, the advertising budget is billed by the platform directly to your company, in your own account, and is separate from our fees.
- Ownership. Accounts, data, content and deliverables produced for you are yours.
- Confidentiality. We don't share your information or results with third parties without your authorisation.
We don't publish rates because the real cost depends on variables we only know after the diagnosis: the size and technical state of the site, the number of markets and languages, the competitiveness of the sector and your team's capacity. We'd rather give you a fixed, justified figure than a catalogue price that doesn't hold up later.
Questions
About contracts and quotes
Is there a minimum term?
It depends on the model. Audits and projects end on delivery. For ongoing services, the duration and notice period are agreed in writing in the contract, and we explain them before you sign.
Can I move from an audit to a monthly retainer?
Yes, it's the most common sequence. The audit becomes the basis for the retainer's roadmap, so no work is repeated.
Do you work with small companies?
Yes, as long as the project makes sense for both sides. For businesses with limited resources, an audit with a clear roadmap or a few hours of consulting are usually the best way to start.
Do you guarantee results?
We don't guarantee rankings or traffic, because they depend on factors nobody controls. What we do guarantee is the work described in the proposal, transparent reporting and your ownership of everything created.
Related
Related
Methodology
Our SEO and AI search methodology: seven phases, a weekly, monthly and quarterly cadence, reporting, tools, communication and the first 90 days.
SEO audit
SEO and AI search audit: technical, content, authority, local SEO, visibility in ChatGPT and AI Overviews, and measurement, with a prioritised action plan.
SEO consulting & training
SEO consulting and training for in-house teams: advisory retainers, workshops on technical SEO, SEO writing and AI search, and SEO governance in your company.