About us
A search agency built for the AI era
UrbanElevate is an SEO and AI search agency based in Marbella, Spain. We help companies across Spain and the rest of Europe get found wherever their customers search: on Google, on Google Maps and in the answers of AI assistants. We work in English and Spanish.
Who we are
A young company with a very clear idea of what it does
URBANELEVATE SL was incorporated in Marbella in May 2025. We started at a specific moment: when search stopped being a list of ten blue links and began to spread across traditional search engines, maps, social platforms and conversational assistants that answer the user's question directly.
We are a young company and we don't pretend otherwise. You won't find client counts, awards or "decades of experience" here. What we do offer is an approach built from scratch for search as it works today, rather than a fifteen-year-old agency model with an "AI" tab bolted on.
The team combines three backgrounds that rarely sit under the same roof: business consulting, marketing and technology. That mix shows in the activities we are registered for (management consulting, advertising, market research and IT consulting) and, above all, in how we approach every project.
- Consulting: understanding the business model, margins and customer before proposing anything
- Marketing: positioning, messaging, content and acquisition channels
- Technology: site architecture, performance, structured data, analytics and integrations
Our mission is to make sure companies that deserve to be found actually are: in the search results, on the map and in the assistant's answer, through honest, measurable work that stays in their name.
UrbanElevate's mission
Mission and vision
Mission. Plenty of companies have a better product or service than whoever ranks first on Google. What they lack isn't quality but visibility: a website search engines understand, content that answers their customers' real questions and trust signals that show they are a reliable source. Our job is to close that gap, so that visibility reflects the real quality of the business.
Vision. We believe search will become ever more conversational and fragmented over the coming years. The same customer may ask an AI assistant for the best option, check reviews on Google Maps, compare two websites and end up requesting a quote by email. We want to be the partner a company needs to be present, and to be the best answer, at every one of those points, without relying on tricks that work for six months and get penalised afterwards.
We don't see classic SEO and generative engine optimisation (GEO) or answer engine optimisation (AEO) as separate disciplines. AI assistants retrieve information from indexed pages, weigh the clarity and authority of their sources and cite whoever answers best. The foundation is the same: a technically healthy website, expert content and reputation. What changes is how that work is structured and measured.
What sets us apart
Six decisions we made from day one
Business before algorithm
We start from your product, your margins and your customer, and only then choose keywords. A visit that can never become a customer isn't a goal; it's noise.
Classic and AI search together
One plan for Google, Bing, Google Maps and assistants such as ChatGPT, Gemini or Perplexity, with visibility measured in generative answers too.
Technical and content in one team
Whoever audits crawling talks daily with whoever writes. That avoids the classic problem of brilliant content on a site Google can't index properly.
Everything in your name
Search Console, Analytics, Google Ads, Business Profile, domains and content stay in your company's accounts. If we stop working together, you lose nothing.
No shortcuts
Only techniques that respect search engine guidelines. No link networks, no unreviewed mass content, no promises of guaranteed rankings.
One contact, two languages
You get a dedicated contact who knows your project. We work in English and Spanish, including with international teams.
Commitments
What you can expect from us, in writing
These commitments are part of every proposal. They aren't slogans; they are how we organise the work.
- 01
A written, fixed proposal
Before we start you receive a document with scope, deliverables, timeline and fixed fees. If the scope changes, it's updated in writing before any work is done.
- 02
No impossible guarantees
Nobody controls Google's or the AI models' algorithms. We commit to a transparent plan and agreed metrics, not to specific rankings.
- 03
A monthly report you can read
What we did, what happened to the metrics that matter to your business and what we'll do next month. No context-free screenshots.
- 04
Quarterly strategy review
Every three months we review the data with you and adjust priorities. If something isn't working, we say so and change course.
- 05
Ownership of accounts and data
Everything we set up or create belongs to your company from day one, with access you control and can revoke.
- 06
Confidentiality
Your business data, results and strategy never appear on our website or in sales presentations without your express permission.
Where we work
From Marbella, for Spain and Europe
We are based in Marbella, on the Costa del Sol. We know the sectors that drive the local economy well, such as real estate, tourism and hospitality, clinics and professional services, along with their particular challenges: customers searching in several languages, competition with large portals and strong seasonality.
But search work doesn't depend on a postcode. We work remotely with companies across Spain and other European countries, and support international companies entering the Spanish market or selling from Spain abroad. Meetings take place by video call and, where the project calls for it and distance allows, in person.
- Costa del Sol and the province of Málaga
- The rest of Spain, remotely
- Europe, in English and Spanish
- Multi-language and multi-country projects with hreflang
Find out more
How we think, how we work and who we are legally
Shall we talk about your visibility?
Tell us where you stand and we'll tell you frankly whether we can help and where we'd start.