Audit
SEO and AI search audit
A complete assessment of your visibility on Google, Google Maps and AI assistants, carried out by people, not just tools. We analyse your technical set-up, content, authority, local presence, citations in generative answers and the quality of your measurement, and turn it all into a prioritised action plan.
areas of analysis: technical, content, authority, local, AI search and measurement.
steps, from the initial call to the presentation of results.
delivery languages: Spanish or English, to suit your team.
Why start here
Before you invest, know where you stand and what moves the needle
Many companies come to us with a to-do list someone has recommended: write more articles, build links, switch theme. Sometimes those are good ideas; often they are not the priority. A site with indexing problems gains nothing from more content, and a technically flawless site goes nowhere if it doesn't answer what its market is searching for.
The audit puts things in order. It tells you what is holding back your visibility, what opportunities you have against your competitors, how you appear (or don't) in AI assistant answers and what to do first, with an estimate of impact and effort for each action. It is also the best way to get to know us: you see how we think and work before committing to an ongoing service.
Scope and fee are agreed in writing before we start, based on the size of the site, the number of markets and languages, and the areas you want to include.
- Manual, expert analysis supported by tools
- Clear priorities, not an endless list of warnings
- No obligation to buy further services
What we analyse
Six areas, one joined-up view
Technical SEO
Crawling, indexing, rendering, architecture and click depth, canonicals, redirects, sitemaps, robots.txt, Core Web Vitals from field data, structured data, hreflang and how accessible the site is to AI crawlers.
Learn moreContent
Coverage of your market's searches, the intent of each page, cannibalisation, thin or outdated content, experience and authorship signals (E-E-A-T) and new topic opportunities versus competitors.
Learn moreAuthority
Link and mention profile, quality and relevance of linking domains, risks, comparison with competitors and digital PR opportunities in your sector.
Learn moreLocal SEO
Google Business Profile, categories, reviews and responses, name, address and phone consistency, local pages and map visibility for the nearby searches that matter.
Learn moreAI visibility
How ChatGPT, Perplexity, Gemini, Copilot and AI Overviews describe you and whether they cite you across a representative set of queries for your business, which sources they cite instead and which entity signals are missing.
Learn moreMeasurement
Set-up of GA4, Tag Manager, Consent Mode v2 and Search Console, conversions, data quality and your real ability to attribute results to organic search.
Learn moreHow it works
Five steps, from first contact to roadmap
Request and initial call
You fill in the form and we get back to you within 1–2 working days. In a 30–45 minute video call we talk about your business, customers, markets and goals, and what you have already tried. From that we define the scope.
Activities
Outputs
- Written proposal with fixed scope, timeline and fee
Access and data collection
Once you accept the proposal, you give us read-only access to Search Console, Analytics, Google Business Profile and, where relevant, your CMS or Google Ads. We crawl the whole site and gather data on competitors and on visibility in search engines and AI assistants.
We handle your data under a confidentiality agreement and as a data processor where applicable.
Activities
Outputs
- Inventory of data and sources
Expert analysis
Tools detect symptoms; people make the diagnosis. We review each finding in context, rule out false positives and look for common causes: ten different warnings are often solved by a single template change.
We cross-reference the six areas, because problems are rarely isolated: content that doesn't rank may be down to indexing, intent or authority, and the fix is different in each case.
Activities
Outputs
- List of findings with evidence
Report and prioritised plan
We write a report that both leadership and the technical team can read: an executive summary with the main conclusions, and detail on each finding with its evidence, impact, estimated effort and recommended action.
Activities
Outputs
- Full report
- Prioritised 90-day action plan
Presentation and next steps
We present the results in a session with your team, answer questions and agree what to do first. You can carry out the plan with your own team, another agency or us; the choice is yours and the report is yours either way.
Activities
Outputs
- Recording or minutes of the session
- Proposal for ongoing work, only if you ask for one
What you receive
Audit deliverables
Executive summary
Two or three pages on the current state, the main problems, the biggest opportunities and what we recommend doing first, without jargon.
Detailed findings
Each issue with evidence (affected URLs, screenshots, data), an explanation of why it matters and the specific fix, ready to hand to development or content.
Prioritised plan
A 90-day roadmap ordered by impact and effort, with suggested owners for each action: development, content, marketing or leadership.
AI visibility report
The queries analysed, how each assistant answers, whether your brand appears, which sources are cited instead and which changes can improve your chances of being cited.
Opportunity map
Searches and topics where your competitors are visible and you are not, grouped by intent and by potential value to your business.
Presentation session
A meeting to walk through the results with your team, answer questions and decide next steps with all the information on the table.
Who it's for
When an audit makes the most sense
Your traffic has stalled or dropped
We identify whether the cause is technical, content-related, competitive, or a change in how Google and AI assistants answer your searches.
You're about to redesign, migrate or expand
Before a redesign, a platform change or entering new markets, you need to know what to protect and which opportunities to seize.
You want to appear in AI answers
Find out how assistants describe you today, who appears in your place, and what technical, content and entity foundations you need to get cited.
In the open
What the audit is, and what it isn't
It is a bespoke analysis of your website and your market, with reasoned conclusions and concrete actions. It is not an automated report exported from a tool with hundreds of warnings and no context, nor an excuse to sell you a fixed package.
Nor is it a promise of rankings. Nobody can guarantee positions on Google or citations in AI assistants, and you should be wary of anyone who does. What we do give you is clarity on where you stand, what is holding you back and the most efficient route to improvement.
- Scope and fee agreed in writing before we start
- The report is yours to act on with whoever you choose
- Data handled confidentially, with read-only access
Request your audit
Tell us about your website, your markets and your main goal. We will reply within 1–2 working days to arrange an initial call and then send you a written proposal setting out the scope, timeline and fee for the audit.
- Email[email protected]
- Office hoursMonday to Friday, 9:00–18:00 (CET)
- LanguagesEnglish and Spanish
FAQ
About the audit
How much does the audit cost?
It depends on the size of the site, the number of markets and languages, and the areas you want to include. After the initial call we send you a proposal with a fixed scope, timeline and fee. No hidden costs and no tie-in.
How long does it take?
The timeline depends on the scope and is stated in the proposal. For a mid-sized website we are talking weeks, not months. Very large sites or those covering many markets need more analysis time.
What access do you need?
Read-only access to Google Search Console and Google Analytics and, depending on scope, to Google Business Profile, Google Ads or your CMS. If any of these tools are not set up, we flag it in the report as part of the recommendations.
Can I audit just one area, such as AI visibility?
Yes. We can narrow the audit to one or more areas. Even so, we usually review the basic technical foundations, because visibility in AI assistants depends heavily on your site being crawlable and indexable.
Do I have to hire you afterwards?
No. The report is yours and is written so that any team can act on it. If you would like us to do the work, we will prepare a separate proposal.
How do you measure visibility in AI assistants?
We agree with you a set of queries representative of your business and run them across the main assistants, recording whether you appear, how you are described and which sources are cited. AI answers vary between sessions, so we present this as a qualitative snapshot rather than an exact metric.
Do you work with companies outside Spain?
Yes. We audit websites in Spanish and English for companies across Europe, and analyse each market against its own competitors and search results.
Related
Before you decide, you may find these useful
Methodology
Our SEO and AI search methodology: seven phases, a weekly, monthly and quarterly cadence, reporting, tools, communication and the first 90 days.
Engagement models
How to work with UrbanElevate: SEO audits, monthly retainers, projects, consulting by the day and Google Ads management. How our proposals work.
SEO checklist
Interactive SEO checklist with 80+ points: technical, indexing, on-page, content, E-E-A-T, local, international, AI search readiness, analytics and links.