SEO
Technical, on-page and content SEO for healthy, sustained organic growth.
Learn moreAI search optimisation (GEO)
We optimise your website so language models cite it in their answers.
Learn moreContent marketing
Content clusters that match your customers' real search intent.
Learn moreProgrammatic SEO
Hundreds of useful, data-driven pages — no thin or duplicate content.
Learn morePlatforms and tools we work with every day
- Google Search Console
- Google Analytics 4
- Google Tag Manager
- Looker Studio
- Google Ads
- Google Business Profile
- Bing Webmaster Tools
- Schema.org
- Screaming Frog
- Ahrefs
- Semrush
- WordPress
- Shopify
- Webflow
- Cloudflare
“Search no longer starts and ends on Google. Your customers ask an AI assistant, compare options on Google Maps and decide on your website. Our job is to make sure you're there — and that you're the best answer — at every one of those moments.”
UrbanElevate working principle
Multi-channel search
Positioning your company everywhere people search
For twenty years, “doing SEO” meant ranking among Google's ten blue links. Today a growing share of searches end without a click: in an AI Overview, in the Google Maps panel or in a conversation with ChatGPT or Perplexity.
Generative engines don't invent their sources: they retrieve indexed pages, weigh their clarity and authority, and cite whoever answers best. That's why classic SEO is still the foundation — but it's no longer enough. We work on both layers at once: rankings in traditional search engines and presence in AI-generated answers.
- One strategy for Google, Bing, Google Maps and AI assistants
- Visibility tracking that includes generative answers
- Content structured to be cited, not just to rank
Search Engine Optimisation
We optimise websites to rank in traditional search engines, covering the whole process — from the technical foundations to content-led growth.
Learn moreGenerative Engine Optimisation
We optimise websites to appear in the answers and citations produced by search engines built on large language models.
Learn morespecialist services across search, content, web and data, coordinated by one team.
working languages, English and Spanish, for local and international markets.
of accounts, data and content owned by the client. Always.
Method
A process designed to turn SEO into revenue
We don't start with keywords. We start by understanding your product, your customer and your market. This is the path every project follows.
Market & competitive research
Before writing a single line, you need to know whether the opportunity is worth the investment and where your competitors are already winning. Skipping this step means building content for a market you haven't measured.
We size the real opportunity and map how your competitors earn visibility on Google and in AI answers, so every decision that follows is grounded in data.
Activities
Outputs
- A realistic estimate of what's winnable in your market
- A map of competitors and how each one wins
Ideal customer & buying journey
A single “ideal customer” rarely explains how a buying decision is made. In many sectors several people are involved, each with different questions at each stage.
We map who searches, what they ask and when, and design pages and messages for every stage of the journey — not for one generic persona.
Activities
Outputs
- A journey map with each stage's questions
- Content assigned to every stage
Technical foundations
No content ranks if Google can't crawl, render and index it properly — and AI crawlers are even less tolerant of heavy JavaScript or slow pages.
We audit and fix architecture, indexing, speed, structured data and multi-language setup before scaling content.
Activities
Outputs
- Issues prioritised by impact
- A site that search engines and AI models can crawl and index
Content & authority
With the foundations in place, we build content clusters that cover a topic in depth and answer real questions, using your company's first-hand expertise as the differentiator.
In parallel we earn mentions and links in relevant media in your industry — the trust signal both Google and language models use to decide whom to cite.
Activities
Outputs
- A prioritised editorial calendar
- Published, measured content
- Quality mentions and links
Measurement & continuous improvement
We measure what matters to the business — enquiries, sales and acquisition cost — as well as rankings, traffic and presence in AI answers.
Every month you get a clear report on what we did, what worked and what's next. Every quarter we review the strategy with the data in hand.
Activities
Outputs
- A monthly report with business KPIs
- An updated quarterly roadmap
Industries
We know the key industries of the Costa del Sol and the European market
A sector-specific approach lets us understand how your customer buys and what content convinces them.
Real estate
Competing with property portals for Spanish and international buyers.
Learn moreTourism & hospitality
Direct bookings, Google Maps and multilingual searches.
Learn moreProfessional services
Trust, authority and qualified enquiries.
Learn moreClinics & healthcare
Reliable content and reputation in a YMYL sector.
Learn moreE-commerce & retail
Categories, product pages and Google Shopping.
Learn moreSaaS & technology
B2B demand, comparison pages and use cases.
Learn moreFinance & fintech
Rigour, compliance and E-E-A-T.
Learn moreInternational companies
Entering the Spanish market or selling from Spain.
Learn moreHow we think
Understanding the business before the algorithm
Most SEO strategies stop at technical variables: search volume, keyword difficulty, number of links. They're necessary, but they say nothing about whether a visit will turn into a sale.
We do the opposite. We start from your product, business model, end customer and market, and only then choose keywords, formats and channels. That's why we cover both the technical and the creative side of organic growth: they can't be separated, because each depends on the other.
Resources
Guides to today's search landscape
How to appear in ChatGPT and AI Overviews
What we know about how generative engines choose their sources — and what you can do today.
Technical SEOMigrating a website without losing SEO
The step-by-step plan to change domain, CMS or design while keeping your traffic.
Local SEOLocal SEO on the Costa del Sol
Google Business Profile, reviews and local pages for businesses from Marbella to Málaga.
FAQ
Questions we often get
What exactly is AI search optimisation, or GEO?
It's the set of practices that get your brand and content cited in the answers produced by tools such as ChatGPT, Gemini, Perplexity or Google's AI Overviews. It builds on classic SEO (indexing, authority, quality content) and adds specific work: easily extractable content structure, entity signals, structured data and citation tracking.
Do you only work with businesses in Marbella?
No. We're based in Marbella and know the Costa del Sol well, but we work remotely with companies across Spain and other European countries, in English and Spanish.
How long does SEO take to show results?
Technical fixes can show within weeks. Solid organic growth usually takes four to six months, depending on competition and your site's starting point. Paid search, by contrast, brings visits from day one.
Do you guarantee the number one spot on Google?
No — and be wary of anyone who does. Neither Google nor AI assistants allow rankings to be guaranteed. We commit to a transparent work plan, agreed metrics and a monthly progress report.
Do I own the accounts and data?
Always. Search Console, Analytics, Google Ads, Business Profile and any tool we set up stay in your company's name. If we ever stop working together, you take everything with you.
How is pricing calculated?
It depends on scope, site size, number of markets and languages, and competition. After an initial assessment we send a fixed proposal with scope, timeline and fee. You can see the usual formats in our engagement models.