Resources
Practical knowledge on SEO and AI search
Guides, definitions and tools we use in our own work, published so you can make better decisions about your visibility, whether or not you work with us.
Sections
Where to start
Blog
In-depth guides on technical SEO, AI search, local SEO, content, analytics and specific industries.
Learn moreSEO glossary
More than eighty SEO, analytics and AI search terms explained in a sentence or two, without unnecessary jargon.
Learn moreSEO checklist
An interactive checklist for reviewing your site point by point. Your progress is saved in your browser.
Learn moreFAQ
Straight answers to the most common questions about SEO, AI search, timelines, contracts and how we work.
Learn moreHow to use these resources
If you're just starting out, read the glossary first to get familiar with the terms, then work through the SEO checklist with your site open in another tab: in an afternoon you'll have a fairly precise idea of where your weak spots are. If you already know the basics, the guides on the blog go into specific topics at the level of detail we use on real projects.
And if you still have a specific question about your situation after reading, the FAQ answers many of them. For anything else, you can get in touch.
Guides
Every guide on the blog
Each guide answers a specific question and ends with steps you can act on.
How to appear in ChatGPT and AI Overviews
How AI assistants choose their sources and what you can do on your site to get cited.
Local SEO on the Costa del Sol
Google Business Profile, reviews, location pages and multi-language searches for businesses in the area.
Migrating a website without losing SEO
The plan for changing domain, CMS or design while keeping your traffic: inventory, redirects and validation.
A guide to E-E-A-T
What experience, expertise, authoritativeness and trust mean, and how to demonstrate them on your site.
Core Web Vitals explained
LCP, INP and CLS: what they measure, the thresholds and how to improve each metric.
Multilingual SEO and hreflang
URL structure, hreflang tags and common mistakes on sites with several languages or countries.
SEO or Google Ads?
When each channel makes sense, how to combine them and how to split the budget sensibly.
GA4 and Consent Mode v2
How to measure properly while respecting user consent, and which data are lost or modelled.
SEO for real estate agencies
How to compete with the big property portals for Spanish and international buyers.
A guide to programmatic SEO
How to generate useful pages from data without falling into thin or duplicate content.
Rather we reviewed it for you?
An audit applies all of this to your specific site and turns it into a prioritised plan.