Resources
SEO and AI search blog
Long, practical guides on how search engines and AI assistants work, and what to do about your website. No promises of shortcuts: procedures, decision criteria and common mistakes, written by the team that does the work.
All guides
Articles
Each article is reviewed whenever something relevant changes in Google's official documentation or in how search engines behave. The date shown is the date of the last review.
How to appear in ChatGPT and AI Overviews
How ChatGPT, Perplexity, Gemini and Google's AI Overviews select and cite sources, what you can influence and how to measure it.
Local SEO on the Costa del Sol
Google Business Profile, reviews within the rules, searches in several languages and local pages for Marbella, Estepona, Fuengirola or Málaga.
Migrating a website without losing SEO
The full procedure: URL inventory, redirect map, protected staging, launch checklist and post-launch monitoring.
A guide to E-E-A-T
What E-E-A-T really is according to Google's rater guidelines, what it is not, and how to demonstrate experience and trust on your site.
Core Web Vitals explained
LCP, INP and CLS: thresholds, field versus lab data, tools and the fixes that actually move each metric.
Multilingual SEO and hreflang
How to structure a site for several languages or countries and implement hreflang without the errors that make Google show the wrong version.
SEO or Google Ads?
When to invest in organic search, when in paid search, and how to combine the two depending on your market and timescales.
GA4 and Consent Mode v2
How to set up Google Analytics 4 and Consent Mode in Europe so you measure with reliable data while respecting privacy.
SEO for real estate agencies
How to compete with the big property portals for Spanish and international buyers with your own listings, area pages and content.
A guide to programmatic SEO
How to build pages at scale from data without producing thin or duplicate content, and when it is not worth doing.